Kybē is a new luxury chocolate brand that specializes in functional mushrooms.

When it comes to starting a new business, there are a lot of things that go into it - from coming up with a clever and catchy name, to designing an eye-catching logo, to developing an advertising campaign that will get your product in front of the right people. But one of the most important aspects of any new business is creating a product that people will want to buy. And when it comes to luxury products, that can be especially challenging.

Chef Michael Pusnik created Kybē, a luxury chocolate company dedicated to making the world's best chocolate and functional products. As they are a new company with no brand identity, Zucchi Studio was tasked with helping Kybē craft a successful brand image and product design that would make them stand out from their competitors. This meant coming up with a unique branding strategy that would make people take notice, as well as designing an elegant and sophisticated logo and packaging for their products.

In the end, we were able to help Kybē create a brand that not only looks great but also speaks to its target audience on an emotional level.

The challenge: create a luxury company from scratch. The company needed a name, logo, visual identity, product packaging strategy, website, e-commerce, and marketing strategy.

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The Outcome

An all-new luxury fair-trade sustainable brand designed for massive growth, marketing strategy, and positioning with eye-catching sophisticated design, and content elevating the chocolate bar mushroom category to new levels.

Impact

Despite its youth, kybē has succeeded in Los Angeles and is aiming to extend to additional locations across the United States, swiftly becoming the gourmet leader for mushroom chocolate products in California.

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