Taste of Israel is a high-end, black-tie optional event that too place at the Skirball Cultural Centre in Los Angeles on June 7th, 2018. The event handpicked some of the biggest chefs and celebrities in Israel and flew them to LA to introduce Californians to the soul of Israeli food. The event featured both kosher and non-kosher exhibitors as well as live cooking demonstrations.

We were contacted to revitalize the event and its branding to position it as a high-end, once-in-a-lifetime event experience. The results were a food discovery journey to learn about the Israeli cuisine, itscuisine its colorful small plates and multiple flavors. We condensed our ideas into an abstract logo that captured all the amazing colors and shapes in a dynamic logo that is constantly morphing.

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